#136 Data-driven recruitment marketing – 4 steps to data-driven approach talent acquisition

Building A Modern Employer Brand podcast with Susanna Rantanen

We all know how difficult and gut-wrenching talent acquisition can be. The pain of not knowing where to find potential applicants or are you actually going to get anyone to apply can be extremely stressful. What strikes me off is that hardly anyone working in talent acquisition seems to realize that there is actually one specific area where you have a huge frequently unused opportunity to impact the outcome of your campaign and drive the results you need from your recruitment marketing investments. That, when you advertise for your job opportunity, it should not be a passive time for you, where you just wait whether anyone becomes interested and sends their application. Data-driven approach to talent marketing; the short-term recruitment campaigns and long-term employer brand activities, is key in accelerating and elevating your HR marketing success and delivering you the goals you expect. In this episode, I’m going to excite you to want to learn the data-driven approach to talent marketing. When you realize how obvious it is that this is the way you should work, you wonder why you didn’t think about this before and can’t wait to start! Check out the written version of this episode on the Modern Employer Brand Blog: 🔗 https://bit.ly/3TIpwdI 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @‌rantanensusanna on Instagram, Pinterest, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!