EP 456: What agency owners get wrong about recruiting top talent with Michael Palma

Build a Better Agency Podcast

The glamor of working for an agency has worn off somewhat since the 80s and 90s. Markets are more saturated, salaries have stagnated, and recruiting top talent has become more difficult — especially since Covid.

As agency owners, that means we have to adjust our process to find and hire top talent to meet our clients’ needs. To help us understand all the changes we’re facing today, I sat down to talk with Michael Palma, an agency recruiting and business development expert.

With decades of experience in the industry, he’s seen all the shifts and changes that have occurred in the hiring process for both agency owners and employees. In this episode, he shares what agency owners often get wrong about finding top talent and why finding top talent is so hard nowadays. He also helps us understand how agencies can find right-fit clients and right-fit employees to match our clients’ needs.

Michael is essentially an expert agency matchmaker who has his finger on the pulse of the most pressing issues agency owners face, and helps us navigate them all with a “humble swagger.”

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• What it means to “walk with a humble swagger”
• What agency owners often get wrong about recruiting top talent
• The downhill trend in finding right-fit agency employees
• How to find be confident without arrogance
• What’s making it difficult for recruiters and agency owners to find top talent
• Challenges in salaries in equity for agency employees
• Knowing what you want in a candidate before you write a job description
• How Covid has changed new business for agencies
• Strategies that win over a client
• Where agencies should be investing in their own biz dev and growth