S1 Ep9: Brother UK Cycling Podcast - Crimson Rising

Brother UK Cycling Podcast

In episode nine of the Brother UK Cycling Podcast, co-hosts Timothy John and Phil Jones MBE, the Managing Director of Brother UK, are joined by members of a Brother UK-sponsored cycling team in a hurry. The elite Crimson Performance-Orientation Marketing squad are planning to make 2021 a season to remember.

Guests Matt Hallam, the team’s founder and owner, manager and rider, marquee signing Joey Walker, the reigning British Circuit Race Champion, and Melissa Greaves, rider and assistant manager of the Crimson Performance-Orientation Marketing team’s women’s squad, join Tim and Phil to discuss management, sponsorship, content, racing, Cumbria, Manchester and more.

Matt describes how his vision for the team has expanded since its foundation in 2018, his embrace of content and identity, attracting blue chip backers like Brother UK, Porsche and Rapha, and identifying and acquiring talented riders. Additionally, he shares the story behind the team’s “Dare To Dream” launch video.

Joey offers insights into his life as a professional cyclist, including support from accomplished father Chris, the disappointment of riding for teams that later folded, including Madison and Vitus, the attraction of a berth with Crimson Performance-Orientation Marketing, and his ambitions to enjoy success and longevity on the domestic scene.

Melissa describes how her role in the Crimson Performance-Orientation Marketing team’s women’s squad has expanded from rider to assistant manager, and explains how the skills behind the diverse job roles enjoyed by its team members – everything from medical doctor to sheep farmer – pays dividends in the heat of a race.

Listen now to enjoy a detailed but light-hearted conversation with the people at the heart of one of British cycle sport’s fastest-growing teams, and learn how leadership, dedication and a sense of “positive friction” are as essential to success in the elite domestic peloton as in a major business.