Welcome to Crimetown, a series produced by Marc Smerling and Zac Stuart-Pontier in partnership with Gimlet Media. Each season, we investigate the culture of crime in a different city. In Season 2, Crimetown heads to the heart of the Rust Belt: Detroit, Michigan. From its heyday as Motor City to its rebirth as the Brooklyn of the Midwest, Detroit’s history reflects a series of issues that strike at the heart of American identity: race, poverty, policing, loss of industry, the war on drugs, an ...
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تمت الإضافة منذ قبل عام واحد (one)
المحتوى المقدم من NTD. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة NTD أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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المدونة الصوتية تستحق الاستماع
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
British Thought Leaders
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3528669
المحتوى المقدم من NTD. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة NTD أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
British Thought Leaders features in-depth conversations on issues that affect and shape our society and culture, giving a voice to those marginalised by legacy media. Hosted by NTD UK’s News Director Lee Hall.
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170 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3528669
المحتوى المقدم من NTD. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة NTD أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
British Thought Leaders features in-depth conversations on issues that affect and shape our society and culture, giving a voice to those marginalised by legacy media. Hosted by NTD UK’s News Director Lee Hall.
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170 حلقات
Все серии
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1 Billionaire Media Owner Jimmy Lai Is an Opponent the CCP Has Never Seen Before: Mark Clifford 34:44
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NTD’s Lee Hall sits down with Mark Clifford, an author and the president of the Committee for Freedom in Hong Kong Foundation. Clifford talks about Hong Kong entrepreneur Jimmy Lai's incredible rise from rags to riches, becoming a billionaire media owner and Hong Kong's most famous dissident. Clifford explains why, despite having the means to escape, Lai did not seek to avoid his sentence as a political prisoner—and how he has now spent years in solitary confinement. Clifford says Britain can do more to rescue Lai and Hong Kong from the Chinese communist regime.…
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1 Officers Are Fed Up of 2-Tier Policing, Progressive Management Culture: Paul Birch 58:24
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NTD’s Lee Hall sits down with Paul Birch, who recently retired after 24 years in the police force—including 16 in counterterrorism. Rank-and-file police officers don't believe in the "woke agenda," he says, but it's forced on them from above. Birch says that officers of all backgrounds know that two-tier policing exists and that many are frustrated by it. He believes that the establishment pushes public focus to the so-called far-right when the vast majority of counterterrorism work is Islamic extremism. Furthermore, he says that officers don't feel support from their seniors, leading to experienced officers leaving the force and an overall decline in policing standards.…
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1 For a More Peaceful, Compassionate Society, We Need to Change Ourselves: Barry and Margaret Mizen 28:59
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NTD’s Lee Hall sits down with Barry and Margaret Mizen, whose son Jimmy Mizen was murdered in 2008. They talk about teaching forgiveness and positive change to young people, the problems caused by violence in our society and culture, and the role their faith has played in overcoming hardship.
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1 IPP Is an International Embarrassment and Stain on Our Justice System: Richard Garside 36:48
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NTD’s Lee Hall sits down with Richard Garside, director of the Centre for Crime and Justice Studies, to talk about imprisonment for public protection (IPP). The IPP sentence has seen thousands of people imprisoned for extra years after serving their sentence despite not committing any further offences. They have little chance of release, and even when they are released, they are often recalled to prison for the most minor of infractions. The IPP was introduced in 2003 by then Home Secretary David Blunkett, who calls it his greatest regret.…
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1 British Immigration System Doesn't Stop the Importation of Crime: Robert Bates 36:45
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NTD’s Lee Hall sits down with Robert Bates, research director at the Centre for Migration Control, to talk about research recently published about the arrests of foreign nationals. The centre’s data show that foreign nationals are twice as likely as British citizens to be arrested and more than three times as likely to be arrested for sexual offences. Bates talks about the lack of immigration protocols to stop the importation of crime into Britain.…
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1 Africa's Massive Population Increase Will Change the World: Edward Paice 1:07:01
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NTD’s Lee Hall sits down with Edward Paice, author and the director of the Africa Research Institute. Paice says that by 2050, 40 per cent of global births and 33 per cent of global workers will be African. These demographic shifts, coupled with the declining birth rates of the developed world, will see massive changes in the lives of everyone and force a rethinking of Africa’s place on the global stage.…
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1 We Are in the Fight of Our Lives Defending Free Speech in Britain: Ben Jones 43:37
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NTD’s Lee Hall sits down with Ben Jones, director of case management at The Free Speech Union, to discuss what he sees as a relentless war against free speech in Britain. Jones talks about the connection between authoritarianism and multiculturalism, the importance of social media when it comes to free speech, and the freedom violations that are already in the pipeline for 2025.…
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1 China Can't Be Economically Successful While Business Leaders Keep Vanishing: Ian Williams 32:26
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NTD’s Lee Hall sits down with veteran China journalist Ian Williams for the second half of their interview about the Chinese economy. Williams talks about China’s billionaires and why they keep disappearing, what we should learn from the Evergrande collapse, and how Chinese dissidents use humor to combat the Chinese Communist Party.…
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1 China Needs a New Economic Model That the CCP Cannot Deliver: Ian Williams 31:38
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NTD’s Lee Hall sits down with veteran China journalist Ian Williams for the first half of their interview about China and its economy. Williams talks about the false financial figures the Chinese Communist Party presents to the world, Western companies moving their operations out of China, the Chinese criminal enclaves being set up in neighboring countries, and why China’s electric vehicles are a national security risk to the West.…
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1 Britain Needs to Get Back to Focusing on Things That Really Matter: Alan Miller 46:35
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NTD’s Lee Hall sits down with Together Association co-founder Alan Miller to talk about challenges to our freedom, the importance of technological and entrepreneurial progress, and making Britain better.
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1 The Idea We Can't Afford to Have Children Is a Shocking Indictment of Our Society: Ashley Frawley 37:50
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NTD’s Lee Hall sits down with journalist, author, and sociologist Ashley Frawley for the second half of this interview. Frawley talks about falling birth rates, how modern life and institutions attack the family, and the dangers of a society that doesn’t live for the next generation.
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1 When We Give Up Treasuring Human Life, We Give Up on Progress Completely: Ashley Frawley 22:30
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NTD’s Lee Hall sits down with journalist, author and sociologist Ashley Frawley in the first of this two-part interview. Ashley talks about people she knows from her home nation of Canada who have resisted pressure to choose assisted death, what the UK can learn from the Canadian situation, and why treasuring life is what makes human beings great.…
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1 A Hugely Significant Change Is Happening in Western Civilisation: Jacob Phillips 33:35
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NTD’s Lee Hall sits down with author and theologian Jacob Phillips to talk about Englishness, British values, the culture wars, and why he believes obedience is the path to freedom.
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1 It's a Major Failing That the Horrors of Communism Are Not Taught in Schools: James Bartholomew 37:22
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NTD’s Lee Hall sits down with James Bartholomew, author, journalist and director of the Museum of Communist Terror. Bartholomew says Britain’s education system is failing children by not teaching them the horrors of communism, which has taken more than 80 million lives.
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1 Britain's Urbanites Need to Understand How Important the Countryside Really Is: Dominic Wightman 36:25
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NTD’s Lee Hall sits down with Dominic Wightman, editor of Country Squire, for the second half of this interview. Wightman talks about the massive differences between the lives of rural folk and urbanites, and why those who live in cities should try to understand how important the countryside is to their own existence.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.