Creating the Perfect Tagline for Your Business

Brilliant Branding

Diamonds are forever, but are taglines? Today's show delves into the strategies and formulas behind great taglines. With guest and fellow naming pro Lieba Golden-Koulendros we'll adddress such important topics as... What is the purpose of a tagline? Does every company need one? What is the difference between taglines, mottos and slogans? What makes for a great tag line? Can a tagline also serve as an ad campaign? Wow, a lot to cover! So join us as we help you craft your tagline. After all, you only give brilliant advice, "when you care enough to send the very best."