BW - EP135—004: Luke Slaughter Of Tombstone—The Radio Dial On February 23rd, 1958

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

After Luke Slaughter signed off, Frontier Gentleman signed on with its fourth episode. It was called “Kendall’s Last Stand,” and was one of the most gripping shows in the run. John Dehner starred. Five minutes of a Road Show followed and then five more minutes of news. After a New York Philharmonic Concert, Suspense signed on at 4:35, guest-starring Karl Swenson and Cathy Lewis. The story, “Five-Buck Tip.” is a thriller about a twin trying to escape the electric chair at the expense of his brother. It aired at 4PM from KNX in Los Angeles. CBS had found multi-sponsorship for the series in late 1956. William N. Robson was also in charge of this production. At 5:05PM, as a cold winter’s sunset overtook the east coast, Yours Truly Johnny Dollar signed on starring Bob Bailey in “The Durango Laramie Matter.” Bob Bailey’s daughter Roberta was a teenager at the time. Yours Truly Johnny Dollar has been covered extensively in Episode 102 of Breaking Walls. When Johnny Dollar signed off,The FBI In Peace and War signed on from New York. After which, dramatic programming shifted back to the west coast. Radio’s remaining Hollywood directors cast familiar character actors for union scale wages. Throughout the 1950s, Norman Macdonnell’s Gunsmoke remained radio’s most popular show. It aired Sundays at 6:30 with a repeat the following Saturday at 12:30PM. On February 23rd, 1958 they presented “The Surgery.” Although the last new episode of The Jack Benny Program aired on May 22nd, 1955, Between October of 1956 and June of 1958, CBS aired The Best of Benny in his familiar 7:05 time slot. With the Home Insurance Company paying for the time, even Benny repeats attracted a sponsor. After Benny, Henry Morgan’s Comedy-Panel show Sez Who! Took to the air. Sez Who! debuted alongside The Stan Freberg Show on Sunday, July 14th, 1957 as part of a week in which CBS Radio added $765,000 in new billings. Sez Who! Would be sponsored every other week by Look Magazine.