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Why Don't Firms Believe in Lead Generation?
Manage episode 445121652 series 3555562
المحتوى المقدم من John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms need to take it seriously beyond just waiting for RFPs. They highlight various lead sources, compare inbound and outbound strategies, and discuss effective multi-channel approaches. In this conversation, you’ll learn:
- How we define a “lead” in the context of a professional services firm
- Why many expert firms don’t believe in generating leads
- The point in a firm’s growth cycle where firms explore lead generation
- Various sources that have contributed leads to both John and Mark’s businesses
- Examples of firms that are doing lead generation effectively today
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com
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