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Top 10 Marketing & Sales Numbers for Professional Services
Manage episode 404045341 series 3555562
المحتوى المقدم من John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
On this episode, John and Mark beat up a few metrics like "leads" and "win rate" and share 5 marketing and 5 sales numbers professional services firms should be paying attention to if they want to grow their firm.
Top 5 Marketing Metrics:
- Qualified Opportunities by Source
- Client Lifetime Value
- Client Acquisition Cost
- Revenue by Source
- Return on Marketing Investment
Top 5 Sales Metrics:
- Total Potential Revenue
- Outreach activities
- Pipeline - Creating new Opportunities
- Pipeline - Closed Won Revenue to Date
- Proposals - Ratio of Proposed to Contract Value ($)
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com
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