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Enable Great Marketing With Revenue Clarity
Manage episode 427833870 series 3555562
المحتوى المقدم من John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Your revenue projections are your firm's crystal ball.
If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work.
In this episode, John and Mark break it all down:
- How marketing can make both a short- and long-term pipeline impact
- How marketing's goal should be different for active, passive, and future buyers
- How niche specialization can lead to higher margins
- How revenue projections can impact recruiting and resource allocation
- The concept of splitting the funnel into vertical segments
- Why you should over-invest in marketing for new or emerging verticals
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com
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