Employer Branding with Shoshanna of Fairy Job Mother

Branding. Done.

In this episode of Branding Done, we dive into a question that many businesses wrestle with: is there really a difference between your employer brand and your main brand? Shoshana, the founder of Fairy Job Mother, joins us to share her insights on this and explain how to build an employer brand from scratch if you don’t already have one.

Shoshana’s journey from corporate life to launching her own business is nothing short of inspiring. After spotting gaps in how young professionals are prepared for the modern workforce, she made it her mission to bridge that divide. With experience working alongside brands like Marks & Spencer, BT, and Amazon, and as host of the “Future Talent Talks” podcast, Shoshana is full of practical advice and fresh perspectives.

Together, we explore why recruitment and branding are so closely linked. Shoshana explains why a bad candidate experience can impact more than just hiring—it can ripple out and affect how people see your brand as a whole. She also breaks down how to align your company’s values with how you hire, which is increasingly important to socially conscious young professionals.

Looking ahead, we discuss how recruitment is evolving, with companies focusing more on skills than formal qualifications. Shoshana also shares how technology is changing hiring practices and how brands can adapt.

Whether you’re looking to improve your employer brand or just starting to build one, this episode is packed with actionable takeaways. Don’t miss it!

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1. Building Employer Branding for Youth Success (00:00:00)

2. Candidate Experience Impact on Employer Brand (00:07:33)

3. Modern Employer Branding and Recruitment Trends (00:19:03)

4. Improving Job Application and Feedback Process (00:23:21)

5. Igniting Youth Talent in the Workplace (00:36:22)