16. Intel Tries Mac vs PC Ads with Mohammad Nadeem

Branding Deep Dive with Ahmed Cheema

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Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50

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The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

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المحتوى المقدم من Ahmed Cheema. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ahmed Cheema أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Intel recently released an ad campaign where the mac from the original I'm a PC and I'm a mac ads is now considering PCs. Mohammad Nadeem joins the show to discuss why Intel is going after Apple and what lessons we can learn from a branding/marketing standpoint from this campaign.
Key Takeaways:
1. Know your target audience
2. If you're playing on a character from the past, make sure you keep their personality consistent
Timestamps:
0:00 - Intro
1:00 - Introduction to Mohammad Nadeem
3:10 - The new Intel Ad campaign and the original campaign
13:30 - Crafting your narrative
15:50 - Why is Intel going after Apple?
18:58 - Initial thoughts on the new Ad
20:10 - Will this attention lead to an increase in sales?
25:17 - Why the new ads didn't hit the way the old ones did
29:55 - Live Roleplay of creating an ad campaign
40:05 - How desperate intel is
41:00 - Apple's relationship with processors (intel and samsung)
46:40 - Key Takeaways

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#Business #Marketing #Entrepreneur #Ahmed Cheema #Podcasting Education #Brand