Steve Lamoureux | Design Analytics for Growth | E45

BRANDERMAN

Steve Lamoureux is the founder and CEO of Designalytics, a company focused on developing next-generation solutions for design performance measurement to help brands grow through design.

As a former brand manager at Proctor and Gamble, Steve's passion for package design research led him to establish Designalytics in 2018 to realize his vision of syndicated, standardized design performance measurement and pre-market design testing solutions.

In this episode, we unpack the key metrics and performance dimensions of package design and learn what it takes to create a winning design that captures consumers' attention and desire. Steve shares invaluable insights on how to pull on the emotional strings of consumers. We also discuss the importance of saying important things better than your competitors and measuring the emotional component of a product.

Steve led product development for Affinnova’s cutting-edge research technologies—and later Nielsen Design Solutions.

Resources:

• Designalytics
• Designalytics pilot program for agencies
• Designalytics LinkedIn
• Designalytics Instagram
• Steve Lomoureux LinkedIn

Follow us:

• BRANDERMAN website
• BRANDERMAN Instagram
• Hernán Braberman LinkedIn
• My packaging design agency TRIDIMAGE
• PACKNEW Blog

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