EP40: How Gymshark Grew To 20 Million Followers & Built The World's Biggest Fitness Community - Elfried Samba, CEO Of Butterfly 3ffect & Ex-Head Of Social At Gymshark

Branded by Amelia Sordell

This week I am looking back at a conversation I had with Elfried Samba - the CEO of Butterfly 3ffect, a leading social media agency focused on connecting brands to culture and delivering industry-leading marketing.
In this episode, Elfried shares how he revolutionised Gymshark's online presence, playing a pivotal role in growing its fitness community to 20 million within seven years.
Elfried also shares his thoughts on university, moving away from his work with Gymshark, building a legacy, the importance of personal branding, and more.
This episode was recorded over a year ago and since then Butterfly 3ffect has gone from strength to strength, working with Netflix, McDonalds, Cheesecake Factory, and more! I loved looking back at this conversation I had with Elfried and seeing how far he's come with what was a relatively new venture at the time.
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