Comics, Novels, and Brand Storytelling

BrandAPeel: Brand Storytelling in the Digital Age

What do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sharing stories, telling stories, and writing stories. This episode is full of ideas to help you define your brand story and stories about how brands stood out a couple of decade ago and how brands today need to take a different approach to sharing their marketing message. If you love stories, tell stories, or want to know how brand storytelling has changed over time, this episode is for you.

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