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A Look Back on 50 Years of Advertising - The Rise of Branding
Manage episode 405833967 series 3474630
المحتوى المقدم من Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Mark and Lorraine tackle Wendy's behaving badly with their surge pricing and how things should have been done differently. But they didn't ask us, so we gave kudos to Burger King for responding with a free offer! Well played.
Then the positioning duo tackles the Rise of Branding over the past 50 years. Learn Lorraine's perspective on the shift from features to today's experiential desire to engage brands. Mark then douses the conversation with a provocateur with some questions that Mark Ritson answers a lot differently than our esteemed monarch of marketing.
Spend 30-ish (or 50-ish this time) with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
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