Episode 101: Brand Strategy & Inspiration

Brand for Good

Over the next few weeks, I’m taking you behind the scenes with me as I upbrand my agency, Prosper for Purpose. Follow along to get ideas you can apply to your own business.

Today I am sharing some of my inspiration for my upbrand. I’m also discussing some of the business decisions I’ve made about Prosper’s position in the market and a once-beloved service we’re no longer promoting.

Here are two of the four decisions that are driving my strategy and inspiration:

1. I want to do more narrative copywriting.

2. I want to simplify my business.

If you’re branding along with me, take stock of what you offer and what you actually do in your business. Is what you created serving who you are now? It’s good to re-evaluate your business every three years and consider what, if anything, you’d like to change.

Tune in and learn how I approach this.

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Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com