Maggi: A Controversy That Almost Wiped Maggi Off Indian Shelves | 2

Brand Excavations

2014, Barabanki: A surprise FDA test reveals the presence of a life-threatening ingredient in Maggi, thus shocking its biggest fans - Indian mothers and children. The astonishing findings coupled with the media fervour, leads to brutal backlash and nationwide ban on Maggi. Nestle retaliates by appealing the findings and decides to recall all the Maggi packets. But is it too late? Can Maggi regain the public's trust?

Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!

Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.

In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn.

Produced by Aishwarya Javalgekar

Editing and soundtrack by Aditya Arya

Narration by Tavish Bhattacharya

Artwork by Artisto Designz

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