460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93

Bourbon Pursuit

It's Bourbon Community Roundtable #93 and this time we're talking about vintage labels. We've seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken.

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about used barrels with rye whiskey.
• What value is there in reviving old labels?
• NDPs or small craft producers taking something from a family lineage
• NDP or craft just to have a story
• azerac doing the Pre-Pro bottle labels
• Big names like Beam now doing 16yr OGD
• 
  
• Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices