Behind The Pursuit: Packaging Update

Bourbon Pursuit

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Whiskey

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr">The Agile Brand with Greg Kihlström®</a></span>

1
The Agile Brand with Greg Kihlström®

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منذ 3 أياممنذ 3d ago

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Stay curious. Stay agile. Marketing technology, AI, and CX insights from top brands and martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

منذ عام واحد 51:09

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Subscribe to Behind The Pursuit: From Bourbon to Brand

I'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends.

We hit on:

The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes.
Simplifying product terminology can help consumers understand offerings better.
The new packaging aims to stand out on shelves and attract attention.
Managing product volumes with continually changing target dates.
Future product strategies include diversifying proof offerings.
More future developments coming in 2025.

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

982 حلقات

#Food #Barrel #Beer #Bourbon #Distillery #Bourbonwhiskey #Kentucky #Masterdistiller #Pappyvanwinkle #Travel #Whisky #Wine #Bourbon Pursuit #Arts #Whiskey #Lifestyle #Food and Beverage #Hobbies #Spirit

Bourbon Pursuit

Behind The Pursuit: Packaging Update

Bourbon Pursuit

198 subscribers

published منذ عام واحد

MP3•منزل الحلقة

Subscribe to Behind The Pursuit: From Bourbon to Brand

We hit on:

The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes.
Simplifying product terminology can help consumers understand offerings better.
The new packaging aims to stand out on shelves and attract attention.
Managing product volumes with continually changing target dates.
Future product strategies include diversifying proof offerings.
More future developments coming in 2025.

and much more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

982 حلقات

كل الحلقات

Bourbon Pursuit

1
TWiB: Willett Artist Series Vol. II, A British Bourbon?, Woodford Reserve Derby 151 38:46

منذ 3 أيام38:46

38:46

It's This Week in Bourbon for March 7th, 2025. Willett Artist Series Vol. II goes on sale, there's a new british bourbon, and Woodford Reserve releases the Derby 151 bottle. Show Notes: Willett art-bourbon series launches, charity focused, King Saladeen designs. Trump tariffs impact Mexico, Canada; retaliatory tariffs follow. MGP sales decline 16%, refocusing on branded spirits. Lofted Spirits merges distilleries, emphasizes Kentucky bourbon. Southern Distilling rebrands contract division, Statesville Contract Distilling. Old Carter Whiskey sells for $20.5M+ in global auction. British distillery launches "grain to bottle" bourbon, defying tariffs. High West Bourye 2025: Rye, bourbon blend, 10-year, $124.99 SRP. Penelope Rio: Honey, Amburana oak finish, 98 proof, "carnival in a bottle." Orphan Barrel Fanged Pursuit: 17-year Kentucky bourbon, non-chill filtered, $200 SRP. Buzzard's Roost French Oak Batch 2: Precision-toasted stave finish, $85 SRP. Woodford Reserve 2025 Derby Bottle: Lahera art, Kentucky Derby tribute, $49.99 SRP. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
504 - Bourbon Is NOT Dead on Bourbon Community Roundtable #104 1:13:45

منذ 4 أيام1:13:45

1:13:45

I hate to be the bearer of bad news, but bourbon isn't dead. Sure the media has spun this to a point where major drinks organizations are groveling for every last bit of marketshare but bourbon isn't going anywhere and we cite why we think so. The second half of the show gets into contract distillation and how that has created more tension in the market than ever before. Show Notes: The impact of recent tariffs and cost implications on consumers. Bourbon market insights: why premium brands continue to thrive even as some larger brands see declines. Perspectives on the misconception that bourbon is dying. Recent formation of Lofted Spirits and the implications for Bardstown Bourbon Company and Green River Distilling. Potential expansion opportunities for distilleries into other spirits. Speculation on the future of contract distillation and the role of heritage distillers in the market. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
Whiskey Quickie: 15 Stars Triple Cask Bourbon Review 5:28

منذ 6 أيام5:28

5:28

On this Whiskey Quickie by Bourbon Pursuit, we review 15 Stars Triple Cask 2 Bourbon. This 8-16 year old bourbon is 103 proof and $180 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
TWiB: National Bourbon Week in Bardstown, Bardstown Bourbon Company Distillery Reserve, Jack Daniel’s 14-Year-Old Tennessee Whiskey 39:03

منذ 10 أيام39:03

39:03

It's This Week in Bourbon for February 28th, 2025. National Bourbon Week is returning to Bardstown, Kentucky, Bardstown Bourbon Company's new Distillery Reserve series, and Jack Daniel’s releases one if it's oldest to date, a 14-Year-Old Tennessee Whiskey. Show Notes: Pappy 15 auction resets to $800K after bidding adjustments National Bourbon Week returns to Bardstown, Kentucky, June 10-15, 2025 Give 270 hosts Bourbon Strong raffle benefiting Kentucky State Police Foundation Bardstown Bourbon Company debuts Distillery Reserve Cathedral French Oak Finish Tincup refreshes portfolio with new six-year whiskey and debut Bourbon offering J. Mattingly 1845 partners with Navy SEAL Foundation for Double Staved whiskey series Chattanooga Whiskey introduces Rye Single Barrels with malt-forward mash bill Michter’s releases US*1 Barrel Strength Rye at an average proof of 110.5 Lost Lantern unveils Spring 2025 Collection of unique single-cask whiskeys Lux Row Distillers debuts Small Batch Albariño Cask Finish Bourbon at 105 proof Rebel Bourbon launches Kyle Busch 108 Single Barrel Bourbon nationwide Woodford Reserve unveils Chocolate Whisper Redux 139, its highest-proof whiskey yet Jack Daniel’s releases 14-Year-Old Tennessee Whiskey as part of its Aged Series Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
503 - The Future of AI, ECommerce and Whiskey with Lynette Green of Brown Forman 1:08:54

منذ 11 يومًا1:08:54

1:08:54

At this point, there's no escaping it so it's time to embrace it. Atificial intelligence is sweeping across every industry and bourbon is no different. For that reason I've invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel's at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. The conversation also dives into the potential of AI tools in marketing while balancing them with human creativity, and Lynette's forward-looking vision gives us an insight into the futrue of the direct-to-consumer model. Show Notes: Kenny's tech background and how it shaped his perspective on AI Lynette’s career path within Brown-Forman and her entry into the spirits industry How digital marketing has transformed over the years The role of e-commerce and its industry-specific nuances in the spirits market The importance of creating a compelling digital shelf and effective product pages Strategies for using AI in marketing while maintaining authenticity Future trends in DTC channels for premium spirits Insights into regulatory landscapes affecting the spirits industry The transformative potential of AI in shaping brand narratives and customer experience Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
Whiskey Quickie: Larrikin Bottled-In-Bond Bourbon Review 4:48

منذ 13 يومًا4:48

4:48

On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Bottled-In-Bond Bourbon. This 8 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

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TWiB: Pursuit Launches A New DTC Program - P.Club, Jason Callori Launches Drum Key Spirits, Evan Williams Derby Festival Single Barrel 35:20

منذ 17 يومًا35:20

35:20

It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel. Show Notes: Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100% Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

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502 - This Is Bourbon Land with Chef Edward Lee 1:14:25

منذ 18 يومًا1:14:25

1:14:25

In this episode we welcome back Chef Edward Lee since his first appearance on the show back in 2016. But this time we're here to talk about Chef Lee's new book, *Bourbon Land*. Chef Lee shares his unexpected journey to Louisville and how he transformed his career at 610 Magnolia, highlighting the importance of local ingredients and bourbon in his dishes. We get into the allocation game and he addresses the challenges of dealing with distributors while promoting the spirit's versatility in cooking, especially in Asian cuisines. As social media shifts the culinary landscape, he discusses the balance between authenticity and engagement, on who you can trust and what trends are worthy on TikTok. This conversation take a lot of turns but don't miss Chef Lee's *Bourbon Land*, featuring over 50 recipes now available in bookstores. Show Notes: Chef's Journey into Bourbon The Evolution of 610 Magnolia Culinary Trends and Innovations Chef's New Book: Bourbon Land The Importance of Kentucky Bourbon The Changing Landscape of Bourbon The Art and Science of Bourbon Pairing Bourbon with Global Flavors The Relationship Between Chefs and Bourbon Craftsmanship in Bourbon Production The Business of Bourbon The Role of Chefs in Bourbon Culture Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
Whiskey Quickie: Woodinville Founder's Find Bourbon Review 5:13

منذ 20 يومًا5:13

5:13

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville Founder's Find Bourbon. This 12 year old bourbon is 107 proof and $130 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
TWiB: 12 New Experiences Join The Bourbon Trail, Jack Daniel's Warehouse Collapses, Green River Wheated Single Barrel Bourbon 43:45

منذ 24 يومًا43:45

43:45

It's This Week in Bourbon for February 14th, 2025. Kentucky Distillers’ Association is proud to welcome more than a dozen new experiences to its Kentucky Bourbon Trail, Jack Daniel's has reported a partial collapse of a whiskey warehouse, and Green River launches of their Kentucky Straight Wheated Single Barrel Bourbon. Show Notes: The Kentucky Bourbon Trail expands to 60 destinations across 27 Kentucky counties Green River Whiskey sponsors No. 44 Chevrolet for J.J. Yeley’s 2025 Daytona 500 qualifiers Jack Daniel Distillery reports partial collapse of warehouse 2-15, impacting whiskey barrels IWSR forecasts 20% growth in global e-commerce alcohol sales, reaching $36B by 2028 Sazerac launches California wildfire relief fundraiser featuring rare Pappy Van Winkle auction Big Easy Spirits debuts Big Easy Whiskey, a 5-year bourbon mash infused with botanicals Blue Note Bourbon releases Special Reserve Straight Bourbon, a 10-cask blend at 116.3 proof Virginia Distillery Co. unveils Sexual Chocolate Stout Cask Finish American Single Malt Green River launches limited Kentucky Straight Wheated Single Barrel Bourbon at barrel proof Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

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501 - The Heroic Story of Horse Soldier Bourbon with Scott Neil 1:20:55

منذ 25 يومًا1:20:55

1:20:55

This is one episode that was requested by dozens of people. I'm so glad Scott Neil, president and co-founder of Horse Soldier Bourbon and a retired Green Beret. Scott shares how his military background and the ethos of camaraderie influenced his journey into the bourbon industry. The conversation delves into whiskey and war stories. There's a lot of context of how these guys went to war and came back heros. That all influences the inception of Horse Soldier Bourbon, born from bonds formed during service and a shared love for whiskey. Scott discusses the challenges faced by emerging brands, the importance of controlling production for quality with their own distillery coming online, and the role of community engagement in building lasting relationships with consumers. Show Notes: Get a glimpse into Scott's military background and how it shaped his viewpoint. Discuss the origins of Horse Soldier Bourbon and the significance of the name. Explore the transition from military service to the world of bourbon. Insights into distillation: crafting a unique bourbon and the logistics behind it. Challenges faced as a new brand in a competitive marketplace. The importance of community engagement and storytelling in building customer relationships. Learn about the philosophy driving the creation of Horse Soldier and their long-term vision. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
Whiskey Quickie: Preservation Distillery Pure Antique Bourbon Review 4:37

منذ 27 يومًا4:37

4:37

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Distillery Pure Antique Bourbon. This 20 year old bourbon is 114.4 proof and $900 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
TWiB: Diageo Will Cease Bottling at Stitzel-Weller, Court Settlement on Fresh vs Brough Brothers, Heaven Hill 19-Year-Old Wheat Whiskey 29:34

منذ 4 weeks29:34

29:34

It's This Week in Bourbon for February 7th, 2025. Diageo has announced it will close its bottling operation at the Stitzel-Weller Distillery, A court settles the argument on who gets to say they were the first African American owned bourbon distillery in Kentucky, and Heaven Hill announces the release of Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat Whiskey Show Notes: Diageo to close Stitzel-Weller bottling operation in April, relocating jobs and production Diageo announces $415M manufacturing and warehousing facility in Alabama, opening 2025 Castle & Key completes Phase 1 of solar energy project, investing $2M in sustainability Court rules in favor of Fresh Bourbon in dispute over first Black-owned distillery in Kentucky World Whiskey Society launches Green Code Bourbon in eco-friendly packaging for $49.99 Heaven Hill unveils 19-Year-Old Wheat Whiskey in Heritage Collection at $299.99 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
500 - Tariffs Again on Bourbon Community Roundtable #103 with Congressman McGarvey 1:07:32

منذ 5 weeks1:07:32

1:07:32

It's the 500th episode of Bourbon Pursuit! However, this isn't lighthearted and fun because we disucss the impact of tariffs on bourbon. The episode features a pre-recorded interview with Congressman Morgan McGarvey, wherein he shares insights on the political landscape of bourbon tariffs and their wider economic consequences. The discussion highlights bourbon's historical role in trade negotiations and the precarious situation for the industry, especially for smaller distilleries that may struggle to adapt. The short end of this is that consumers and producers alike need to come together in support of bourbon's vibrant culture. Show Notes: Congressman Morgan McGarvey's insights on tariffs affecting bourbon. Historical context of U.S.-Canada trade relations and its influence on bourbon sales. Discussion on the differing impacts of tariffs on large brands vs. craft distilleries. A call for unity and support within the bourbon community facing these challenges. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bourbon Pursuit

1
Whiskey Quickie: Angel's Envy Cask Strength Bourbon Review 5:18

منذ 5 weeks5:18

5:18

On this Whiskey Quickie by Bourbon Pursuit, we review the 13th Annual Angel's Envy Cask Strength Bourbon. This non-age stated bourbon is 118.8 proof and $230 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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