#55: Evaluating Client Risks with Sarah Greesonbach

Boss Responses

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Ever wondered if dedicating most of your working hours to a single client is a smart business move? Join host Treasa Edmond and guest co-host Sarah Greesonbach, founder of B2B Content Studio, as they unravel the complexities of managing long-term client relationships, especially within the unpredictable realm of startups. Sarah shares her wealth of experience in high-impact marketing content, and together they highlight the potential risks and the importance of contract flexibility. The discussion is packed with personal stories and essential advice on maintaining a consistent marketing strategy to ensure you're never left scrambling for new clients when circumstances change.
About Our Guest
Sarah Greesonbach is the founder of B2B Content Studio and a seasoned expert in B2B marketing content. With over a decade of experience writing for Fortune 100 brands and top executives, Sarah specializes in transforming complex ideas into clear, compelling content. She has worked with industries ranging from SaaS and HR tech to retail and higher education, helping businesses showcase their unique value to prospective customers.
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1. Evaluating Long-Term Client Risk (00:00:00)

2. Strategic Client Leverage and Risk Assessment (00:10:36)