Welcome Boring Is Bad For Business a podcast by The Good Studio. As a brand studio we’ve seen too many brands play it safe and it's causing them to get lost in a sea of same-ness. This show, hosted by Joel Harris and Soojee Ford, is to encourage brands and business owners to embrace what makes them different and translate that into bold brand experiences that delight and spark emotional connections. The Good Studio is a Sunshine Coast strategic brand and digital studio that helps bold brands be the go-to authority in their industry.