How Tubi Is Coming for Netflix and YouTube in the New Streaming Wars

Bold Names

Tubi is a free ad-supported streaming service that's gaining ground on big players like Netflix and Amazon. It has the largest content library of any streaming platform, full of obscure gems and films by up and comers, including one starring TikTok influencer Noah Beck. Tubi CEO Anjali Sud says that by putting viewers first, the streamer is "expanding the definition of quality" when it comes to content. On the Bold Names podcast, Sud speaks to WSJ’s Christopher Mims and Tim Higgins about how Tubi is thinking about original content, audience retention and strategy in a changing streaming landscape. Plus, why she says Tubi will be the home for the next generation of Hollywood talent.

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