Soon Hagerty Talks Brand Strategy and Advising; Restomods on the Rise

Bloomberg Hot Pursuit!

Soon Hagerty, the senior advisor of brand strategy at Hagerty Inc. and co-founder of the Boundless Futures Foundation, joins Hannah and Matt to talk about her extraordinary journey from war-torn Vietnam to the heights of the car world advising clients like Lamborghini and directing the future of Hagerty, which joined the New York Stock Exchange in 2021. Plus, Hannah talks about a new crop of restomods dominating the car world, and Matt gets lost on his motorbike in a rice field in Spain.

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1. Soon Hagerty Talks Brand Strategy and Advising; Restomods on the Rise (00:00:00)

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