[PODCAST] Altan Tutar: How MoreMarkets Is Turning Idle Crypto In VERY Large Markets Into Passive Yield

Block by Block: A Show on Web3 Growth Marketing

Summary

Altan, co-founder and CEO of MoreMarkets, shares the story behind building a platform designed to unlock yield from top crypto assets that typically sit idle outside of DeFi. He explains how MoreMarkets is removing barriers for users of non-smart contract assets like XRP and how the team is bridging gaps between traditional holders and modern DeFi opportunities. The conversation explores user adoption, community response, key partnerships, and why crypto is shifting from modular to vertically integrated systems.

Takeaways

•Altan comes from an engineering background, bringing a builder’s mindset into crypto

•Idle crypto assets like XRP represent untapped potential in DeFi

•MoreMarkets makes it easy to earn yield on assets that normally don’t work with smart contracts

•The XRP community has shown strong support for the platform’s mission

•Education is key for onboarding users who are new to DeFi

•Strategic partnerships with exchanges and institutions will drive long-term growth

•Crypto is evolving from modular frameworks to vertically integrated experiences

•MoreMarkets launched on July 2 with plans to expand access and functionality

•User experience is critical for adoption in complex crypto environments

•Cross-chain solutions could dramatically increase participation in DeFi

Timeline

(00:00) Introduction to MoreMarkets and Altan’s background

(02:52) How MoreMarkets started and the core idea behind it

(05:25) Looking at DeFi usage data and identifying gaps

(07:55) Why non-smart contract assets are left out of DeFi

(11:03) Reactions from the community and the need for better education

(13:29) Why integrations and partnerships are essential

(16:22) The broader shift in crypto architecture toward vertical integration

(19:10) What’s next for MoreMarkets and how users can get involved

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Episode is brought to you by Infinex. Experience crypto designed for humans:

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See other Episodes Here. And thank you to all our crypto and blockchain guests.

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1. Introduction to MoreMarkets and Altan’s background (00:00:00)

2. How MoreMarkets started and the core idea behind it (00:02:52)

3. Looking at DeFi usage data and identifying gaps (00:05:25)

4. Why non-smart contract assets are left out of DeFi (00:07:55)

5. Reactions from the community and the need for better education (00:11:03)

6. Why integrations and partnerships are essential (00:13:29)

7. Yield Generation Mechanisms at MoreMarkets (00:14:54)

8. The broader shift in crypto architecture toward vertical integration (00:16:22)

9. Community Reception and Market Insights (00:18:01)

10. Understanding Liquid Staking and Yield in Crypto (00:20:59)

11. Educating the XRP Community on DeFi (00:24:21)

12. Collaborations and Partnerships in Crypto (00:27:35)

13. The Concept of Co-opetition in the Crypto Space (00:30:54)

14. The Shift from Modularity to Vertical Integration (00:32:22)

15. Future Plans for More Markets (00:40:32)