Insights from "Purple Cow", by Seth Godin

Biz and Coffee

In this episode we dive into “Purple Cow”, by the prolific and highly respected internet marketing guru, Seth Godin.
Purple Cow is about being REMARKABLE: you can’t paint your product or service purple after the fact, you need to be inherently purple, or you will be ignored… Those that are consistently purple in everything they do experience explosive word-of-mouth exposure that drives growth and success.
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This episode is sponsored by Cut Through Marketing: https://www.cutthrough.marketing/
You’re running a business. But you can’t sleep at night.
You are trying to work out how to enter the market, and how to identify your ideal client;
Wondering how to build a consistent pipeline and how to get your pricing strategy right...
And how do you build awareness that you actually exist?
Cut Through Marketing works with you to answer these crucial questions.
To find out more, check out the website cutthrough.marketing
or call Catrina on 020 3286 8129.
If you'd like to contact us about this episode, please reach out! We'd be very happy to hear from you!
In Series 2 we'll be doing interviews - get in touch if you'd like to be on the show!
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Twitter: @bizandcoffee