30. San Antonio's Growth and Economic Prospects with Jenna Saucedo-Herrera, CEO and President of greater: SATX

big city small town with Bob Rivard

On this episode of bigcitysmall town with Bob Rivard, Bob welcomes Jenna Saucedo-Herrera, the leader of the Greater San Antonio Economic Development Foundation.

Jenna Saucedo-Herrera is the CEO and president of greater: SATX, a private, public nonprofit organization dedicated to driving economic growth and attracting quality jobs to San Antonio and the region. With years of experience in economic development, Jenna leads a team that actively markets the San Antonio region to companies around the world. Her efforts have resulted in significant wins, such as JCB's decision to build its second and largest US advanced manufacturing plant in San Antonio, bringing 1500 new jobs to the area.

Jenna's expertise lies in developing strategic partnerships and creating opportunities for growth in industries like advanced manufacturing, bioscience, cybersecurity, and fintech.

We won on our workforce. That said, though, think about 1500 jobs in the next three years. By the way, it's five years based off of incentives. So that's what everybody says, but their projections are saying in the next three years. - Jenna Saucedo-Herrera

In this episode, you will be able to:

• Discover the winning economic development strategies that drive growth and attract quality jobs.

• Learn how to shift the corporate community mindset to create a thriving environment for businesses.

• Unlock the secrets to talent development and meet the demand for skilled workers in your region.

• Explore the untapped potential for growth in your mega region and seize new opportunities.

• Harness the power of collaboration to enhance regional connectivity and boost economic development.

Learn how to shift the corporate community mindset Integrating the corporate community into economic development efforts is a noteworthy takeaway from this episode. Active involvement of corporate leaders in initiatives such as air service development and new business recruitment can effectively drive growth. It marks a vital shift, emphasizing the corporate sector's role as a solution provider and not merely a stakeholder.

The resources mentioned in this episode are:

• Visit the greater: SATX website to learn more about their mission and initiatives to grow quality jobs in San Antonio and the region.

• Explore the JCB website to discover more about their construction and agricultural equipment manufacturing and their global presence.

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