Manage episode 329010394 series 3322180
Guest Speakers: Dave Rainbow, Rita Barata Castro, Darren Lester, Jules Quested-Williams
In this episode Iona Easton is joined by Dave Rainbow from Results Agency who specialises in sales and business development for construction clients; Rita Barata Castro who is a talented architect with a passion for marketing and product management, as well as being a member of the BFM European team; Darren Lester, the founder of specified by, with his knowledge of the digital landscape and helping building product companies to navigate this; and Jules Quested-Williams, the director of Built for Marketing.
This discussion focuses on how organisations can engage specifiers. From creative content to technical details, this conversation will explore what specifiers are looking for, what inspires them and the types of content that resonate with them most.