How to Launch (and Win) with Influencers and Algorithms - with ProductWind's Tim Wilson

Beyond The Shelf

Dave’s guest today is Tim Wilson, Chief Revenue Officer at ProductWind, a platform helping brands use influencer marketing to drive real results—especially in retail environments like Amazon and Walmart.

Tim’s career has spanned eComm, tech, and analytics—with past roles at CommerceIQ, Pattern, and 1010data. In this episode, he shares what he’s learned about launching products, winning with algorithms, and why influencers aren’t just for top-of-funnel anymore.

We dig into:

• How to “market to the algorithm” and why it matters for PDP visibility
• The rise of AI-driven search and the battle for the top 5 organic spots
• How ProductWind helps brands use creators to build momentum
• Why ROAS is harder to come by—and how to improve it before you spend
• How influencer marketing can make retail media more efficient

And yes, Dave pitches a hot sauce brand. (It actually sounds kind of good.)

Connect with Tim: https://www.linkedin.com/in/timothywilson/

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker