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Setting the Record Straight: Dr. Bronner's, Purpose Pledge, B Corps, & LIFT Economy
Manage episode 468674730 series 3574948
المحتوى المقدم من LIFT Economy: For the Benefit of All Life. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة LIFT Economy: For the Benefit of All Life أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A new initiative called the "Purpose Pledge" launched earlier this week. The timing—coinciding with Dr. Bronner’s decision to decertify as a B Corp—has led to questions about whether Purpose Pledge is designed to compete with B Corp certification. Folks are also understandably confused about why LIFT Economy is involved.
In this episode, we set the record straight.
- What is the Purpose Pledge, and how does it differ from B Corp Certification?
- Why did LIFT Economy help co-create it?
- Why do we believe B Corp and Purpose Pledge are complementary, not competing?
View the show notes: https://go.lifteconomy.com/blog/purpose-pledge-b-corp-setting-the-record-straight
If you haven’t already, we highly recommend listening to our most recent episode with Farmer Cee Stanley for additional context:
https://go.lifteconomy.com/blog/dr-bronners-decertifies-as-a-b-corp
Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter
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