Anti-Oppressive Marketing & Reducing Urgency with Natalia Sanyal

Beyond Margins: Designing Calmer B2B Agencies & Consulting Firms

How do you reduce urgency in a world where urgency is so deeply embedded? How do you market yourself and your work in a way that is anti-oppressive?

We're continuing in our mini-series on my calmer framework for a calmer business. This week, we're focused on reudcing urgency and techniques for anti-oppressive marketing.

We're joined by Natalia Sanyal, an anti-oppressive copywriter and brand messaging strategist. She’s worked with billion-dollar businesses like Apple and Lululemon, New York Times bestselling authors like Layla Saad & Deepak Chopra, and award-winning marketing agencies. Now, she teaches high-integrity personal brands to use marketing as a force for good so they can sell better and harm less.

On this episode, we learn some techniques to reduce urgency in our work, align actions with values to foster a calmer atmosphere for you, your team, and your business.

Listen to the Full Episode to Hear:

1. How can you move away from the default urgency-driven model?
2. How can you reduce client emergencies and create more flexibility?
3. What are the real-world applications of aligning business actions with values?

• How does embracing vulnerability play into the human aspects of entrepreneurship?

Learn more about Natalia Sanyal

• Check out Natalia's newsletter
• Connect on Linkedin

Learn more about me, Susan Boles:

• Beyond Margins
• Connect on LinkedIn
• Connect on Threads

We value your thoughts and feedback. Feel free to share them with Susan here. Your input is not just valuable, it's crucial in shaping future episodes.

• (00:00) - Introduction to Human-Centered Entrepreneurship
• (00:55) - The Elements of a Calm Business
• (01:40) - Reducing Urgency in Business
• (03:03) - Anti-Oppressive Marketing with Natalia Sanal
• (24:51) - Embracing Anti-Oppressive Marketing
• (26:20) - Taking the Leap: Transitioning to Value-Aligned Clients
• (31:19) - Deconstructing Urgency in Business
• (37:47) - Building a Calmer, Sustainable Business

Grab the Calm Service Design + Delivery Swipe File here