IBM iX Panel - Design in the Boardroom - Ep 4 - Better Future

Better Future Podcast - Made for People - Design in the Boardroom

This episode is a panel session recorded live in HKG at IBM. It is a panel session of experts without any safety nets who talk frankly about design in the boardroom. Our panelists address a series of questions including how design is being managed up, down and across organisations, where we are up to in the sophistication of design culture, what tools we can use to embed design in the boardroom and what are the greatest successes in changing economic outcomes through design. Panelists: Michael Tam, Chief Creative Catalyst @ IBM iX Andrew Mead, Chief Architect at MTR Corporation Homaxi Irani, Head of UX & Design, SEEK Asia Bob Neville, Global Retail Creative Director at New Balance