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المحتوى المقدم من Bethel Church Penticton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Bethel Church Penticton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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التشغيل لاحقا
قوائم
إعجاب
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Why
Manage episode 426482173 series 1543317
المحتوى المقدم من Bethel Church Penticton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Bethel Church Penticton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Happy Canada Day weekend! As we celebrate and pray for our nation we are also blessed to have Zach & Megan Wylie, our global workers in Thailand share on their work, our call and our why.
…
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52 حلقات
Manage episode 426482173 series 1543317
المحتوى المقدم من Bethel Church Penticton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Bethel Church Penticton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Happy Canada Day weekend! As we celebrate and pray for our nation we are also blessed to have Zach & Megan Wylie, our global workers in Thailand share on their work, our call and our why.
…
continue reading
52 حلقات
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×Have you ever been so startled, caught off guard that it caused an unexpected reaction in you? Reactions can be funny because theyre often different from how wed normally act, and prefer to act. Sometimes we react in ways we wish we could take back! Today were looking at an area we often need to react differently - it's one of Jesus hardest teachings, but one that makes us most like him, if well listen!…
Were all too familiar with the deficits in our lives - the places we feel empty without anything to give, the gaps between who we are and who we feel God calling us to be; the places of insufficiency and insecurity. The good news is that deficits dont disqualify you from the race God has called you to run, theyre actually the places he wants to partner with us in. God never asks us to give what we dont have, he only asks us to make available what we do. Thats the theme well see this week as we wrap up our 99th anniversary series, ONE MORE.…
Sometimes when we dont see progress in our life, we will want to quit. What would it look like to have a faith that pushes you to take one more step knowing that God is with you? What would it look like to take One More step in obedience to God? Today, lets unpack what that looks like on the eve of Bethels 99th Birthday.…
Every day hundreds of people in our church do thousands of little things that all add up in peoples lives - they often go unnoticed, even taken for granted, but they make a difference. As we are nearing our ninety-ninth birthday and crossing over into our hundredth year as a church, we are reminded that every act of obedience can lead to a lifetime of miracles.…
Powerful moves of God and life transformation often begins with small shifts and seemingly insignificant moments. Learning to discern the promptings and voice of God is crucial to living a full and vibrant spiritual life. In todays message well glean from the prophet Elijah on how to navigate dry seasons and periods where the Lords promises dont seem to be evident.…
What was the last thing you lost? If it was cheap and replaceable, you were probably pretty causal about finding it, but if held significance or value, you probably looked a little harder. The greater the value you place on whats lost, the greater your passion for the rescue mission! As we prepare to celebrate ninety-nine years as a church and cross over into our hundredth, this series is focused on the things that will ensure we maintain our vitality, beginning with this weeks topic, one that Jesus is especially passionate about!…
We say we love each other and yet, as the saying goes, you hurt the ones you love the most. How can this be? What does it really mean to truly love and how does this translate to our love for God? In this message our guest, Slava Petlitsa, unpacks scriptures description of what it looks like to truly love God.…
5 preachers. 5 sermons. 5 minutes.
Life is a journey and at some point well all wonder where it's taking us. As the Wise Men followed the star, as spiritual searchers seekers, they had in inescapable sense their journey was taking them somewhere special, but it wasnt necessarily straightforward or what they expected. Where is your spiritual journey taking you?…
When was the last time you missed out on something because you hesitated? A limited time offer, a limited quantity sale. Maybe it was an experience or an opportunity you just missed out on. Marketers know the messaging well: Hurry, dont hesitate, act now or youll miss out! These missed opportunities are rarely life-changing, but what if it's a God-ordained moment you miss out on? In this message, well see how the Shepherds didnt hesitate, and because of it they got to be part of one of the most life-changing moments in history.…
Weve all gotten messages that made us stop and ask what does this mean? As we process the information our questions shift to process the implications - what does this meanfor me? As Mary heard that wonderful news from the lips of the angel that the long awaited Messiah, the Saviour of the world was to be born, the information and implications had her questioning how it was all going to work out - an imperfect setting with an unlikely participant and an impossible tasks all had her wondering, but as weve seen in this series, God is all about turning our wonderings to wonder! Today, lets learn the lesson Mary learned, nothing is impossible for God!…
Its a Wonder-full life! It truly is! Our lives are full of wondering what is next, what the future holds, where we left our car keys, and whats taking so long for your wife to grab a couple of things at the grocery store. Our lives are also filled with wonder at the beauty of our world, unexpected surprises, and inexplicable circumstances. In this Christmas series well see that Gods story has always been about our wonderings colliding with the wonder of what He's doing in us and around us!…
There comes times in every one of our lives that an important, not always easy to hear conversation needs to be had, when we need someone who cares about us, to sit us down and tell us something along the lines of: I know you dont want to hear this, but you need to hear this. Thats the type of conversation Jesus wants to have with us as we wrap up our series on the beatitudes - you will be blessed, yes, but it wont always be easy - there will be persecution!…
We are in a moment in time when the stress of our culture is almost palpable, the fragmentation and divisions readily apparent. Relationships are strained on many fronts; it's easy to diagnose that there's a widespread lack of peace all around us. And yet, many have discovered a source of peace that persists in every circumstance, overcomes every anxiety, and assuages every fear. Join us today as Pastor Jeremy shows us how we can receive this peace, and how we can share it with a culture in desperate need.…
"The age old debate: pure maple syrup or table syrup? We easily settle for "good enough" because it seems easier, it's more accessible, and doesn't cost us much. The same is true when it comes to our character. We often settle for appearing to be pure in heart than actually being pure in heart. Jesus has something to say about that, and offers a way forward."…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.