Winning freelance clients from Instagram & TikTok with logo designer James Barnard

Being Freelance

James Barnard shares his journey of becoming a freelancer and the strategies he uses to find clients and grow his business.

He emphasises the importance of niche specialisation. When James focussed on logo design it made it much easier to attract clients.

Steve and James discuss pricing strategies in attracting the right clients. When to first discuss budget. And how James uses forms and a CRM to help him filter who will be a good fit for his freelance business.

James also discusses the role of social media in lead generation. We hear how he creates valuable content for designers and clients on Instagram and TikTok.

On top of that, he shares his experience of hiring an assistant, not for admin like emails, scheduling and accounts, but for the 'grunt work' of design freelancing, and a copywriter to up his email game.

Steve and James pick over the time and energy given to content creation, experiments with creating digital products like courses and working with brands like Adobe as a content creator/online business and design influencer.

From a work life balance side of things, James discusses his move from the UK to Australia and how freelancing allows him to be there for his young family.

Getting on camera has made a huge difference to James' freelance business and life. Not just through the connections and opportunities that have come via social media, but through the confidence it's given him in dealing with clients.

There is a LOT going on his conversation. Enjoy!
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