The Banking & Payments Show: How Banks Sell Trust | Aug 22, 2023

Behind the Numbers: The Banking & Payments Show

On today’s podcast episode, we examine how banks build and use trust to win new customers. Here’s a look at what we’re talking about: • In our “Headlines” segment, we discuss recent data breaches at banks and question what the difference is between a bank's security breach and a breach at a partner company’s system. • In “Story by Numbers,” we focus on personalization and reveal if it successfully engenders trust or just seems creepy. • In “For Argument’s Sake,” we ponder what would happen if banks were required to report to customers when they shared their personal information with third parties and how it would impact customers’ trust and banks' marketing campaigns. Tune in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Tiffani Montez. Reports mentioned in this episode include: https://business.adobe.com/resources/infographics/make-or-break-trust-with-every-financial-experience/thank-you.html?faas_unique_submission_id=87756CE3-2EB1-C851-D140-DCDE9BDBBF4B https://www.bleepingcomputer.com/news/security/deutsche-bank-confirms-provider-breach-exposed-customer-data/ https://therecord.media/capital-one-ncb-management-services-data-breach https://www.adobe.com/go/trust

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For a transcript of this episode click here:

https://content-na1.emarketer.com/podcast-banking-payments-show-how-banks-sell-trust?_gl=1*1pa2wss*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5MjcxODkwNC4xMjguMC4xNjkyNzE4OTA0LjAuMC4w

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