The Banking & Payments Show: Leveraging Finfluencers | Nov 12, 2024

Behind the Numbers: an EMARKETER Podcast

In today’s episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the ‘Headlines’ segment we examine the partnerships between banks and influencers by discussing the EMARKETER article, “How to make finfluencer partnerships work with a smaller marketing budget.” And in the ‘Story by Numbers’ segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-banking-payments-show-leveraging-finfluencers-younger-audience

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