Hobby to 100+ Members a Month with Anna Geiger

Behind The Membership with Callie Willows

Meet Anna Geiger - mom of 6 and owner of The Measured Mom Plus, an online membership that offers resources, printables and training to pre k-third grade educators.

In this episode of Behind The Membership, Anna joins us to share the story of how she has turned her hobby into a thriving business.

What started as a blog sharing content with family and friends while living abroad has become, over the space of 8 years, an online shop and membership that attracts millions of site visits per month and hundreds of thousands of subscribers to her mailing list.

In this episode Anna talks about how she’s built her audience, why she made the decision not to sell any of her products until two years after her blog went live and what inspired her to launch her membership just under 2 years ago.

She also shares how her site attracts over 100 members each month with little to no marketing, what she loves most about being a membership owner and the challenges she faces targeting teachers… Plus much more!

About Anna:

Anna Geiger, M.Ed., is a former teacher and mom of six. She has been sharing education resources since 2013 on her website, The Measured Mom. In 2019 she began her membership site, The Measured Mom Plus, which shares education resources for Pre k-third grade educators.

Key Quotes

“I've found too, that was surprising to me, but maybe I just should have known this, that most people don't want to join a membership. The people that joined the membership were kind of like my super fans and there's plenty of them. And I do really well with it, but a lot of people just want to buy something.”

“I'd been hovering under 2 million monthly page views for years and I jumped over it to like 2.4 million”

“You can see 150 members leaving, but 95% of people stayed. That's very encouraging”

Connect with Anna:

The Measured Mom

Find her on Facebook

Follow her on Pinterest

Follow her on Instagram