Doubling Your Member Base During a Pandemic with Katie Wardrobe

Behind The Membership with Callie Willows

Katie Wardrobe from Midnight Music, a membership specialising in helping music teachers with technology, is the final guest for season four of Behind the Membership.

Midnight Music has been running for 4 years now and while it has always been successful, Katie has actually managed to nearly double her member base during the current pandemic, even though she has actually been focused on providing more free content and resources for her audience during this time.

In this episode we talk about how Katie has started providing her previous member only webinars for free each month, attracting thousands of attendees each time, her experiments with creating live courses, and why she reduced her price during the pandemic.

We also talk about the increased challenges involved when schools are paying for a teacher's membership, how Katie engages her members by answering forum questions via video, hiring a content manager to keep her free content on track and much, much more!