Achieving Success in a Small Niche with Shannon Rogers

Behind The Membership with Callie Willows

Shannon Rogers from The Hand Tool School joins Callie on episode 8 of the Behind the Membership podcast.

The Hand Tool School has been up and running for 7 years now offering standalone courses (Semesters), and the recurring membership element (Apprenticeship) was added just over 12 months ago. Shannon provides a unique approach to his teaching model and makes impressive use of automation and tagging to provide a more hands on and customised approach to his members.

Shannon has a wealth of experience to share so listen in to find out:

• How he's managed to succeed in a low-cost hobby based market by being a niche within a niche
• How his site grew from a podcast and video show to monetising with an online school
• Why he created a coaching based membership alongside his standalone courses and how he's combined these into a cohesive learning system
• How advances in automation have helped him to scale and enable a more personal approach
• How he's using live video and tripwire products to attract new members
• How he manages running the school alongside a full time job (and without a team!)
• Why creating content based on member needs forms the backbone of his membership
• How he completely redesigned and relaunched his site a year ago
• Why you just need to be one step ahead of the people you're teaching
• Why fostering a strong and supportive community makes life easier
• And much more!