Agnes Roter Interviews Mike Caldwell on Full Circle Empathy: From Paramedic to Marketing Medic

Because Business is Personal

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In this episode, Agnes Roter, VP of Marketing and Ecommerce at The Source, we flip the script a bit, and instead of me interviewing Agnes, Agnes interviews me! This all came about after she read my book, Empathic Marketing and sent me an email with a dozen follow up questions.
The interview starts with Agnes asking me some more personal questions about how I made the transition from paramedic to marketer. She had questions about the letters after my name, some of the people I've met, and the history of all the animals we share our home with.
We then move onto some marketing talk. We delve into the book's opening story, where a young girl named Katie loses her arm in an accident. I explain how I used empathic marketing principles to connect with Katie during her recovery and how these same principles can be applied in marketing. We talk about the challenges of being truly empathetic in our field and the power of storytelling. I outline the five steps of empathic marketing and touch on the difficulty of crafting a compelling hook. We wrap up the conversation by discussing my natural curiosity and what Agnes perceives as a strong work ethic.
Takeaways:

• My journey from being a paramedic to diving into the world of marketing
• Why empathy is crucial in marketing and truly understanding the end user
• The surprising connections and stories I've discovered through my podcast
• My love for animals and a sneak peek into my upcoming book about training my mischievous dog, Biko
• Empathic marketing is all about seeing things from the customer's perspective and addressing their needs and pains before promoting any products or services
• Storytelling in marketing is powerful because it creates a bond with the audience, making the message more relatable
• The five steps of empathic marketing: understanding the audience, crafting a compelling hook, identifying a unique differentiator, developing an irresistible offer, and addressing the audience's false limiting beliefs
• Being empathetic in marketing can be tough, especially with the lack of empathy in society and the focus on short-term results
• Curiosity and a strong work ethic are essential traits for success in marketing and business
• AI and technology should enhance customer-centric marketing strategies, not replace the human connection and empathy

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

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