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المحتوى المقدم من Immediate Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Immediate Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Focus Magazine Q&A podcast – December 2015
Manage episode 120651569 series 73030
المحتوى المقدم من Immediate Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Immediate Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
“How do waterfalls freeze?” and “Why do people cheat?” BBC Click Radio presenter Gareth Mitchell answers life’s big questions
50 حلقات
Manage episode 120651569 series 73030
المحتوى المقدم من Immediate Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Immediate Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
“How do waterfalls freeze?” and “Why do people cheat?” BBC Click Radio presenter Gareth Mitchell answers life’s big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q&A podcast – Star Wars special 5:16
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“What could a Stormtrooper's armour be made of?” and “Could a slug grow to the size of Jabba the Hutt?” BBC Click Radio presenter Gareth Mitchell answers your Star Wars questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q&A podcast – December 2015 6:58
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“How do waterfalls freeze?” and “Why do people cheat?” BBC Click Radio presenter Gareth Mitchell answers life’s big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q&A podcast – November 2015 6:27
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“Why do bananas make fruit ripen faster?” and “How can we make cars more energy efficient?” BBC Click Radio presenter Gareth Mitchell answers life’s big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q&A podcast – October 2015 5:45
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“What caused the Big Bang?” and “Why do we have wisdom teeth?” BBC Click Radio presenter Gareth Mitchell answers life’s big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q&A podcast – September 2015 6:22
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“Why doesn't a Cadbury Flake melt in the microwave?” and “What happens to old aeroplanes?” BBC Click Radio presenter Gareth Mitchell answers life’s big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q and A podcast – August 2015 6:15
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“Is there any scientific explanation for hypnosis?” and “Why does tape screech when you peel it off?” BBC Click Radio presenter Gareth Mitchell answers life’s big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q and A podcast – Summer 2015 5:46
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“Why are bees in decline?” and “Do phones get heavier with each download?” BBC Click Radio presenter Gareth Mitchell answers life's big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q and A podcast – July 2015 4:25
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“What is the biggest known star?” and “How do fans make you feel cooler?” BBC Click Radio presenter Gareth Mitchell answers life's big questions Image credit: Haktarfone/Wiki
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BBC Focus Magazine Podcast
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1 Focus Magazine Q and A podcast – June 2015 5:25
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“Why do cats like boxes?” and “Why do people lie?” BBC Click Radio presenter Gareth Mitchell answers life's big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q and A podcast – May 2015 5:39
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“How did the zebra get it stripes?” and “Can lightning occur in space?” BBC Click Radio presenter Gareth Mitchell answers life's big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q and A podcast – April 2015 6:00
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“Can money bring you happiness?” and “How does Rosetta stay in orbit?” BBC Click Radio presenter Gareth Mitchell answers life's big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q and A podcast – March 2015 5:43
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“Do plants have a form of consciousness?” and “Can you teach empathy?” BBC Click Radio presenter Gareth Mitchell answers life's big questions
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BBC Focus Magazine Podcast
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Daniel Levitin reveals how to cope with information overload; Polly Morland delves into the subject of risk
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BBC Focus Magazine Podcast
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1 Focus Magazine Q and A podcast – February 2015 3:50
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“Can lightning strike upwards?” and “What is the wettest place in the world?” BBC Click Radio presenter Gareth Mitchell answers life's big questions
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BBC Focus Magazine Podcast
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1 Focus Magazine Q and A podcast – January 2015 5:51
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“Why do jokes become less funny?” and “Can science explain near-death experiences?” BBC Click Radio presenter Gareth Mitchell answers life's big questions
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.