Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Historical fiction told from a different perspective. Two sisters on a journey to discover family find they’ve inherited more than an ancestral home. They become heirs to a supernatural legacy when they relocate from Harlem, New York, to Natchez, Mississippi — just beyond The Devil’s Punchbowl.Executive ProducerAnita WilliamsCo-Executive ProducerYhane Washington-SmithAudio TeamAudio Engineer............ Emani White-HeardAudio Editor................. Jordan KauwlingAudio Designer............. Xperience Jay
Historical fiction told from a different perspective. Two sisters on a journey to discover family find they’ve inherited more than an ancestral home. They become heirs to a supernatural legacy when they relocate from Harlem, New York, to Natchez, Mississippi — just beyond The Devil’s Punchbowl.Executive ProducerAnita WilliamsCo-Executive ProducerYhane Washington-SmithAudio TeamAudio Engineer............ Emani White-HeardAudio Editor................. Jordan KauwlingAudio Designer............. Xperience Jay
https://www.patreon.com/BAYOUS_WRATH In this gripping episode, Leah and Michelle bid a heartfelt farewell to Harlem and Aunt Sunny before embarking on a life-changing road trip to Providence Manor. As they prepare to uncover long-buried family secrets, sinister forces are already at work in the shadows of the manor. With danger lurking and history refusing to stay buried, the sisters must confront a haunting legacy. Don't miss the intense blend of suspense, heart, and supernatural twists in Bayou's Wrath.…
https://www.patreon.com/BAYOUS_WRATH In episode 3 of Bayou's Wrath, the veil between past and present thins, revealing dark secrets tied to Providence Manor. As Ole Man Winters and Blue-Belly reflect on the horrifying events at the Devil’s Punchbowl, Henry prepares the manor for Leah and Michelle’s arrival. Meanwhile, Leah uncovers a connection between the family estate and a mysterious coin. With tensions rising, an ominous threat looms, and Quincy closes in.…
https://www.patreon.com/BAYOUS_WRATH In episode 2 of Bayou’s Wrath, Blood In The Punchbowl, the line between the past and present blurs at Mississippi's infamous Devil’s Punchbowl. Alexandria summons her ancestors to help fend off Ole Man Winters — and his crew of undead soldiers — who want to restore power to the South while she prepares for the new Coin Keeper's arrival.…
https://www.patreon.com/BAYOUS_WRATH When an unexpected visitor and a cryptic coin surface at Heritage Appraisals, strange occurrences set the sisters, Leah and Michelle, on edge. All of which hint at long-buried secrets tied to their ancestral home — Providence Manor.
https://www.patreon.com/BAYOUS_WRATH Two sisters, Leah and Michelle, journey to their newly inherited ancestral home, only to discover that with it comes a supernatural legacy. Thanks to Charlene Hunt and Lisa Garrett for being Patrons of Bayou's Wrath!
https://www.patreon.com/BAYOUS_WRATH Join Leah and Michelle as they journey to their newly inherited ancestral home, only to find that it comes with a supernatural legacy.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.