المحتوى المقدم من Liam Forde. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Liam Forde أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Liam Forde. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Liam Forde أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Optimal performance, engagement, and wellbeing in the workplace are what we all strive for, yet dysfunction, silos, and politics creep in and undermine our best efforts. Can we truly unleash the power of collective intelligence and solve our biggest challenges? Yes, we can, but first, we must shed our shoes and touch the ground. Join Liam Forde in the Barefoot Boardroom to do just that.
المحتوى المقدم من Liam Forde. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Liam Forde أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Optimal performance, engagement, and wellbeing in the workplace are what we all strive for, yet dysfunction, silos, and politics creep in and undermine our best efforts. Can we truly unleash the power of collective intelligence and solve our biggest challenges? Yes, we can, but first, we must shed our shoes and touch the ground. Join Liam Forde in the Barefoot Boardroom to do just that.
😇 Asa's name is Hebrew by origin but is a Swedish and Japanese version. 01:19 👨💼 He is a non-technical founder of an AI company from the UK: from the UK and Canada to NZ. 01:41 🧠 What is ML (Machine Learning)? 03:05 🦾 Artificial intelligence will not replace humans; instead, it will supercharge humans. 04:06 🤔 What kind of jobs will be replaced with Artificial intelligence? 05:50 🌳 Using artificial intelligence to accelerate the decarbonization process with some companies. 07:17 🩺 AI and ML are used in Indonesia to recognize illnesses: Asa spent 15 years in the pharmaceutical industry and is now seeing all kinds of improvements. 08:55 😱 Should we be afraid of AI: boundaries and clean data sets to make good AI. 12:21 🦿 What happens when AI becomes sentient: general intelligence should be controlled very carefully. 16:24 📈 The rise of digital influencers, 20:58 🛡️ How to protect yourself from harmful digital influence on social media? 22:34 💡 Maslow's teachings about society: Existential crisis and getting back to your values. 24:40 👁️ Outward-looking impact on society is significant. 26:50 🎯 Dispelling the myth about AI and ML as big, challenging projects that need many experts. 28:56 Connect with Asa: www.linkedin.com/in/asacoxnz 🏝️ Connect with Liam: www.thezone.co…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.