The Hidden Driver of Business Banking Loyalty

Banking Transformed with Jim Marous

While most financial institutions see payment processing as just a commodity service, the smartest ones are realizing it's actually their secret weapon for strengthening commercial relationships, boosting non-interest income, and building real competitive advantages in a growing market.

Here's what might surprise you: banks that excel at providing merchant services not only keep their clients longer but also become essential partners in their clients' success. Conversely, those that fail to do so unintentionally push profitable business relationships right into their competitors' hands.

On this episode of Banking Transformed, I sit down with Brad Odoo, CEO of Basys, a payments partner known for award-winning support, a white-label approach, and an ability to unlock revenue and relationship potential for financial institutions of all sizes. We explore why merchant services are often overlooked, how banks can transform them into a strategic growth engine, and what the future holds for payments innovation.

If your bank isn’t rethinking merchant services right now, you may be missing one of the most powerful levers for growth and retention.

This episode of Banking Transformed is sponsored by Basys

Basys is a privately held payment processor that helps banks grow commercial relationships and revenue through best-in-class merchant services. With award-winning support, flexible revenue share programs and an industry leading 75+ Net Promotor Score, Basys empowers financial institutions to deepen client loyalty, increase non-interest income and deliver seamless, branded payment solutions that strengthen their competitive edge.

basyspro.com