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تمت الإضافة منذ قبل nine عام
المحتوى المقدم من Baltimore Hebrew Institute. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Baltimore Hebrew Institute أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Baltimore Tzion 8th class 12/17
Manage episode 238748943 series 1063212
المحتوى المقدم من Baltimore Hebrew Institute. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Baltimore Hebrew Institute أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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43 حلقات
Manage episode 238748943 series 1063212
المحتوى المقدم من Baltimore Hebrew Institute. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Baltimore Hebrew Institute أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
…
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43 حلقات
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1 Baltimore Tzion, Year 2 - Class 9 1:47:52
1:47:52
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January 7, 2015, Mizrachi (Sephardi) immigrants in an Ashkenazic run state Ashkenazi romantic and patronizing attitudes toward Mizrachim Waves of immigration Mizrachi music as Israeli culture
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1 Baltimore Tzion, Year 2 - Class 8 1:53:25
1:53:25
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December 17, Ingathering of the exiles; post-Holocaust dreams and realities Holocaust survivors in Israel German reparations New historians and the failure of rescue during the Holocaust Eichmann on trial The meaning of Yad Vashem
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1 Baltimore Tzion, Year 2 - Class 7 1:47:16
1:47:16
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Institution Building Ben Gurion's malachtiyut: the state comes before everything Challenges of the Supreme Court Rabbanoot (rabbinate): good or bad for the Jews? Ministry of Education
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1 Baltimore Tzion, Year 2 - Class 6 1:41:59
1:41:59
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Law of Return and Who is a Jew? Who is a Jew defined Judaism (Orthodox and non-Orthodox) in the Jewish state The Law of Return; The Brother Daniel case The conversion crises (1988; 1997-98)
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1 Baltimore Tzion, Year 2 - Class 5 1:45:21
1:45:21
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November 19 Status Quo and modus vivendi Religion in Israel's early days The status quo (religious) agreement Ben-Gurion's understanding of the Diaspora
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1 Baltimore Tzion, Year 2 - Class 4 1:47:45
1:47:45
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November 12, Building a state in the 1950s Armistice with Arab countries (Rhodes Talks) Egyptian Jew spy scandal Sinai War Building relationship with France
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1 Baltimore Tzion, Year 2 - Class 3 1:51:27
1:51:27
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November 5, War of Independence: road to victory and creation of the refugee problem
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1 Baltimore Tzion Class 2 October 29th 1:50:24
1:50:24
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The struggle for statehood (1947 - 1948) UN recognition and the start of war Resettling refugees (Holocaust survivors amidst new conflict) Weapons smuggling and the role of American Jews The bitter legacy of the British
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1 Baltimore Tzion, Year 2 - Class 1 1:44:21
1:44:21
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October 22, 2014 Overview of Zionism 1897 - 1947
Last lecture of Year One. Plus Taste of Year Two featuring Rabbi Dr. David Starr.
Last lecture of Year One.
Lecture from March 25, 2014.
Second half of March 18th lecture. American Zionism
Lecture from March 18, 2014 American Zionism
Lecture from March 11, 2014 - 2nd half of class
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.