14. Community Marketing with Kendall Breitman (Riverside.fm)

B2B Tech Marketing Talks

The theme of our 14th podcast episode is Community Marketing.

Joining our host Jeremy Balius to discuss all things marketing in a community and community management is Kendall Breitman from Riverside.fm.

Summary

In this conversation, Kendall Breitman shares her unique journey into community management, transitioning from a political reporter to a community manager.

She explains the essence of community management as fostering connections and facilitating conversations among users.

The discussion delves into the marketing aspects of community management, emphasizing the importance of listening to community feedback and creating a feedback loop that informs product development.

Kendall also highlights the challenges of measuring community success and the significance of community in the B2B landscape, advocating for the creation of communities that resonate with users' needs and experiences.

Key Takeaways

• Community management is about fostering connections and conversations.
• Listening to community feedback is crucial for product development.
• Community management blends marketing, product marketing, and customer success.
• Communities should be built around users' needs, not just the brand.
• Measuring community success can be challenging but is essential.
• Engagement and sentiment are key indicators of community health.
• B2B companies can greatly benefit from building communities.
• Creating a feedback loop enhances user trust and loyalty.
• Community management is a strategic investment for any brand.

About Kendall Breitman

Kendall is the community manager for Riverside.fm, a remote recording and editing platform for podcasters, marketers, and video content creators. In her role, she leads Riverside's community of thousands of creators, advocating for their needs and developing and implementing strategies to build and nurture a strong sense of community among Riverside's users.

Connect with Kendall on LinkedIn https://www.linkedin.com/in/kbreitman/

B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer.

For more about Filament, visit our B2B tech marketing agency and discover our digital marketing services.

Follow Filament on LinkedIn.

Connect with Jeremy Balius.