147: The 30/60/90-Day Plan of a New Marketing Leader

B2B Revenue Acceleration

It’s said that preparation is key to success, and this is particularly true when you’re transitioning into a brand-new role.

Preparation comes in many different forms, but the 30/60/90-Day Plan method is becoming increasingly popular among marketing leaders.

This strategy assists in setting measurable goals, allowing you to lay the foundations for scalable, long-term growth – something that is essential when starting a new role.

In the latest episode of B2B Revenue Acceleration, host Aurelien Mottier (CEO and Co-Founder, Operatix) discusses this method with Pete Lorenco (VP of Marketing, HYCU).

During this conversation, they outline what exactly a 30/60/90-Day Plan is, the benefits of utilising this method and how to go about measuring successes.

Pete offers his best practices in creating a 30/60/90-Day Plan, outlining each step to ensure you get the most from this strategy.

Delve into the conversation now by listening to this podcast on Spotify, YouTube, Apple Podcasts or our website.