#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

B2B Marketing with Dave Gerhardt

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.

Dave and Danielle cover:

• How to hire a “Head of Content” and what mistakes to avoid
• Behind the scenes of how ExitFive repurposes content (like this podcast!)
• The fun challenges of going from a solopreneur to team of five

Timestamps

• (00:00) - - Intro to Danielle
• (05:08) - - Why we hired a Head of Content at ExitFive
• (08:18) - - How we write our newsletter
• (11:40) - - Content repurposing at ExitFive
• (19:03) - - Why you should repeat yourself as a marketer
• (24:00) - - How to create a culture where everyone can do their best work
• (26:57) - - Why your team needs a vision to work towards
• (31:50) - - Balancing Structure and Flexibility

Send guest pitches and ideas to [e-mail]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more