Trailer B2B ECommerce Show podcast

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المحتوى المقدم من Justin King. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Justin King أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr">The Agile Brand with Greg Kihlström®</a></span>

1
The Agile Brand with Greg Kihlström®

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منذ يوم واحد1d ago

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Stay curious. Stay agile. Marketing technology, AI, and CX insights from top brands and martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

B2B eCommerce Show «
Trailer

منذ عام واحد 39:04

MP3•منزل الحلقة

Welcome to the B2B eCommerce Show! We're thrilled to kick off what promises to be an insightful and transformative journey into the world of B2B eCommerce.

In this trailer episode, hosts Justin King and Sarah Falcon dive into what makes this podcast essential listening for anyone in the B2B e-commerce space. From exploring market dynamics and innovative technological advances to discussing the importance of customer adoption, engagement, and acquisition, we cover it all.
B2B eCommerce Association
B2B eCommerce Professional Level One Certification

7 حلقات

#Business #Marketing #Justin King #B2B ECommerce #Change Management #Customer Adoption #Product Content

Trailer

B2B eCommerce Show

published منذ عام واحد

MP3•منزل الحلقة

Welcome to the B2B eCommerce Show! We're thrilled to kick off what promises to be an insightful and transformative journey into the world of B2B eCommerce.

7 حلقات

#Business #Marketing #Justin King #B2B ECommerce #Change Management #Customer Adoption #Product Content

كل الحلقات

1
Why Distributors Need Better Product Data with Caroline Ernst 39:28

منذ 4 أيام39:28

39:28

In this episode, Justin King sits down with Caroline Ernst, VP of eCommerce Solutions at AD, to discuss why product content is more than just an e-commerce necessity—it's the foundation of business success. - Why clean, standardized product data is essential for distributors - How AI is transforming product content management - The evolution of digital strategies in distribution - The role of manufacturers in ensuring accurate product data - How AD helps independent distributors scale with better content Caroline shares insights on how distributors can turn messy data into a competitive advantage and why investing in product content drives efficiency, sales, and long-term growth. Plus, we touch on the future of AI, data automation, and digital transformation in B2B. Show Links FREE Community GPT - The B2B eCommerce Brain (try for FREE) How to Connect with Caroline Ernst Connect with Caroline Affiliated Distributors…

1
Voice Notes: The Most Destructive Phrase in B2B eCommerce 4:58

منذ 9 أيام4:58

4:58

There has never been a more destructive phrase in B2B eCommerce than “Consumerization of B2B.” In the musical Hamilton , there’s a song called “The Room Where It Happened.” Well, I was in the room where it happened when this phrase was born. I was working with the hybris team and a few of their big agency partners—mostly B2C guys —who wanted to push into B2B but couldn’t quite crack it. At one point, someone said something like: "Isn’t eCommerce just eCommerce? Don’t people bring their expectations from buying into the workplace?" And that was it. That became the strategy. And honestly? It set B2B digital back a decade . In 2010, I wrote two articles: “Who Cares About the Add to Cart Button?” “Can We All Stop Talking About the Consumerization of B2B Yet?” Because even then, I knew—we were solving the wrong problem . B2B buyers don’t need a better shopping cart . They need better tools to do their job . They don’t think in transactions . They think in workflows . They don’t want to type things into their ERP, then re-type them into a website. They don’t need eCommerce. They need eBusiness —a digital experience that actually fits how they work. [THE CAVEAT] Now, let’s be clear—there are industries where traditional eCommerce does work . In JanSan, office supplies, plumbing —buying through an eCommerce site actually makes life easier . These customers would choose to buy online because it fits how they work. And that’s the whole point. We need to listen to customers , understand how they buy, and then build digital tools that actually help them do their job better. When we talk about customer adoption problems , we have to ask ourselves: "Are customers not adopting because it’s not actually helpful?" I’m not saying websites don’t matter. Information, knowledge, discovery, and solutioning are more critical than ever. But why would we expect customers to adopt a system that makes their job harder? We wouldn’t. The Rethink: Mapping the Customer Journey First Before we talk about solutions, we need to ask a fundamental question: Do you truly understand how your customers purchase today in their jobs? Not just where they buy—but how they buy. What triggers a purchase? Who’s involved? What systems do they already use? What makes their job harder—or easier? If you haven’t done a customer journey map to break down every stage of the buying process, you’re just guessing. And that’s how we end up building eCommerce sites that nobody actually wants to use. We need to rethink the whole model: Instead of making customers search for products, we should be anticipating their needs —offering AI-driven recommendations based on usage, inventory levels, or past orders. Instead of a checkout process , we should be integrating directly with procurement systems —eliminating double entry, streamlining approvals, and embedding into how they already buy. Instead of forcing them into our site, we should be meeting them where they work —through APIs, punchout catalogs, real-time quoting, and AI-powered ordering tools. Because at the end of the day, the goal isn’t to get them to use your system. It’s to make their job easier. The companies that win in B2B eCommerce won’t be the ones with the best website. They’ll be the ones who digitally enable their customers’ work . B2B isn’t about mimicking Amazon. It’s about eliminating friction, integrating processes, and making life easier for the buyer . It’s time we stop talking about the…

1
AI Will Replace Your Job? Not So Fast! Practical AI Uses in Manufacturing and Distribution with Nick Pericle 1:24:19

منذ 11 يومًا1:24:19

1:24:19

Guest: Nick Pericle Host: Justin King Key Takeaways: AI is Not Deterministic—It’s Probabilistic Unlike traditional software, AI doesn’t always produce the same result for the same input. This unpredictability challenges how people perceive technology and requires a mindset shift. AI as a Business Partner, Not Just a Tool AI isn’t just for automation—it can act as a collaborator, strategist, and assistant to enhance productivity, decision-making, and creativity in business. Adoption Requires Breaking Old Paradigms Many businesses struggle with AI adoption because they expect it to function like existing software. Organizations must rethink their workflows and encourage hands-on experimentation. AI Competency Varies Within Teams When rolling out AI initiatives, leaders must recognize that some employees are advanced users while others are hesitant. Tailored training and use case-based workshops help bridge this gap. AI Can Cut Research & Admin Time Drastically Tasks like proposal writing, research, and internal communication can be streamlined with AI, reducing hours of work into minutes while maintaining high-quality output. Executives Should Foster a Culture of Experimentation Leaders don’t need to be AI experts, but they should empower their teams to explore, test, and integrate AI into their daily workflows to drive innovation. Future of AI in Distribution & Manufacturing is Huge AI-driven insights can optimize pricing, product content management, and customer interactions, giving companies a competitive edge in an increasingly digital landscape. Show Links FREE Community GPT - The B2B eCommerce Brain (try for FREE) How to Connect with Nick Pericle: LinkedIN : Nick Pericle…

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Secrets to Building a High-Performance Product Content Team with Anthony Testa 1:03:58

منذ 18 يومًا1:03:58

1:03:58

Structuring a World-Class Product Content Team with Anthony Testa Guest: Anthony Testa, Product Content and Supplier Relations Expert Host: Justin King Key Takeaways: The Wild West of Product Data: Early on, most manufacturers and distributors lacked structured product content, leading to inefficiencies. Attempting to migrate legacy data into new systems without cleansing often results in failure. The Role of PIM and Data Standardization: Implementing a Product Information Management (PIM) system is crucial, but the real value comes from data standardization. Content must be consistent across customer-facing platforms (web, catalogs) and internal systems (ERP, logistics). Building an Effective Product Data Team: Data Operations Team: Engages with suppliers, collects, and processes product data. Data Governance Team (The "Data Police"): Ensures compliance with taxonomy and formatting rules before publication. Supplier Relations: Working closely with manufacturers to enforce data quality and consistency. Challenges in Supplier Data Compliance: Many suppliers struggle to format product data correctly, relying on sales teams who lack expertise in content management. Larger manufacturers like 3M and Kimberly-Clark excel at content syndication, ensuring accurate, updated data for distributors. The ROI of Investing in Product Content: Poor content impacts invoices, purchasing decisions, and customer trust. Companies relying on digital sales must prioritize structured, enriched product content to compete effectively. Even smaller distributors ($200M in revenue) need to invest in data strategy, even if they don’t implement a full PIM system. The Future of AI in Product Data Management: AI will automate data compliance, reducing the need for large content teams. Manufacturers and distributors should capture industry knowledge before experienced professionals retire. A Big Idea – The Knowledge Economy for Trades: Capturing industry knowledge through structured AI-powered conversations with experienced professionals could be transformative. Creating a gig economy for retired experts to document tribal knowledge could revolutionize B2B education and product guidance. About Anthony Testa Today: Consulting with manufacturers and distributors on product content and digital strategy. Acting as Chief Revenue Officer at Green Bloom , a sustainable sorbent manufacturing company. Helping US Paper , a fast-growing Jan-San distributor, scale operations across the East Coast. Show Links FREE Community GPT - The B2B eCommerce Brain (try for FREE) How to Connect with Anthony Testa: 📩 Email: Anthony.Testa@TheTradaGroup.com…

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Voice Notes: One Little Feature that is Driving Customer Adoption 2:40

منذ 23 يومًا2:40

2:40

In today's voice note, I share an insightful discovery from a conversation with the VP of E-commerce at a large manufacturing company. During our chat, I learned that the feature driving high growth and adoption on their e-commerce site wasn’t search or product recommendations—it was the simple addition of favorites and lists. This seemingly basic tool has completely changed how customers interact with their platform, allowing them to curate their essential products, save time, and reduce friction. The company capitalized on this by personally training customers, webinars and extensive marketing, proving that simplifying the customer’s experience can lead to increased return visits and spending. Tune in as I explore how minor enhancements can significantly impact customer satisfaction and business growth.…

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B2B Buying is Changing! Are You? 54:00

منذ 25 يومًا54:00

54:00

Dive into Episode 1 of the B2B eCommerce Show as our panel of B2B eCommerce experts explores the evolving landscape of B2B eCommerce. From groundbreaking technologies to market trends, this episode covers key insights and predictions for the future. Explore the impact of AI on B2B transactions and customer interactions. Discover how eCommerce platforms are evolving amidst digital transformation demands. Understand the dynamics of B2B marketplaces and the need for clear definitions. Dive into discussions on the consolidation of B2B eCommerce platforms and key market players. Learn about the shift towards digital-first strategies in response to changing buyer behaviors. Experts included Jason Hein Jason Greenwood Jay Schneider Sam Aldinger…

1
Trailer 39:04

منذ عام واحد39:04

39:04

Welcome to the B2B eCommerce Show! We're thrilled to kick off what promises to be an insightful and transformative journey into the world of B2B eCommerce. In this trailer episode, hosts Justin King and Sarah Falcon dive into what makes this podcast essential listening for anyone in the B2B e-commerce space. From exploring market dynamics and innovative technological advances to discussing the importance of customer adoption, engagement, and acquisition, we cover it all. B2B eCommerce Association B2B eCommerce Professional Level One Certification…

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The Agile Brand with Greg Kihlström®

B2B eCommerce Show «
Trailer

Trailer

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كل الحلقات

1
Why Distributors Need Better Product Data with Caroline Ernst 39:28

1
Voice Notes: The Most Destructive Phrase in B2B eCommerce 4:58

1
AI Will Replace Your Job? Not So Fast! Practical AI Uses in Manufacturing and Distribution with Nick Pericle 1:24:19

1
Secrets to Building a High-Performance Product Content Team with Anthony Testa 1:03:58

1
Voice Notes: One Little Feature that is Driving Customer Adoption 2:40

1
B2B Buying is Changing! Are You? 54:00

1
Trailer 39:04

مرحبًا بك في مشغل أف ام!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple

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B2B eCommerce Show « Trailer

Trailer

المدونة الصوتية تستحق الاستماع

مرحبًا بك في مشغل أف ام!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Sweet Dreams (feat. Miguel)

Fit Simplify Resistance Loop Exercise Bands with Instruction Guide and Carry Bag, Set of 5

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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B2B eCommerce Show «
Trailer