المحتوى المقدم من Che Armstrong and Axon Recordings. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Che Armstrong and Axon Recordings أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Che Armstrong and Axon Recordings. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Che Armstrong and Axon Recordings أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
المحتوى المقدم من Che Armstrong and Axon Recordings. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Che Armstrong and Axon Recordings أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
01 David August- Epikur 02 Frankey & Sandrino - The Edge 03 Ian Pooley - The Beginning 04 Henrik Schwarz & Sasse - Jena 05 Ian Pooley - Chord Memory 06 Che Armstrong - N.W.O. (Mescaline Remix) 07 Deux Tigres - Butterfly (Fred Everything Remix) 08 Alex Niggemann - Earth Symphony 09 Christian Smith - Get It Done 10 Geoff White - Wedding Party 11 Dosem - A Modern Ritual 12 Pig & Dan - Cubes…
01 Frank Maris - ID 02 Derek Howell - One Way 03 Ian Pooley - The Beginning (Dub) 04 Medway - Trauma (Stephen J. Kroos Remix) 05 Silinder - Last Light 06 Alex Niggemann - Abaton (Original Mix) 07 Sven Vath - L'esperanza (Ame Reinterpretation) 08 Gab Rhome - Shattered (Original Mix) 09 Recondite - Garbo (12" Version) 10 Che Armstrong - N.W.O. (Mescaline Remix)…
01 Dominik Eulberg, Extrawelt - A Little Further (Not On A Map) 02 Lake People - Night Drive (Original Mix) 03 Che Armstrong - Glock (Frank Maris Remix) 04 Camea - We Not In 05 Santos - Desk 94 (Original Mix) 06 Alix Alvarez - Fayall (Quell "Right Now" Mix) 07 Rene Bourgeois - Everyone Face in One Direction (Andreas Henneberg Remix) 08 Monika Kruse, Pig&Dan - Natural High (Original Mix) 09 Vince Watson - Planet Funk (Original Mix) 10 Green Velvet - Bigger Than Prince (Yousef Circus Rework) 11 Darius Syrossian - I Am the Creator of Jack…
01 Audiojack - Machine Code 02 Timo Maas - Kick1 Kick3 (Maetrik Remix) 03 Paul Woolford - Untitled (Scuba Remix) 04 Ninetoes - Escape (Tiger Stripes Remix) 05 Sid Le Rock - Bag Of Bliss (James Teej's Super Eight Remix) 06 Lula Circus - She Loves Me (PBR Streetgang Remix) 07 Mathew Jonson - Level 7 (Dixon Remix) 08 Tiga, Audion - Let's Go Dancing (Adam Beyer Remix) 09 Flug - No Way Out (Original Mix) 10 Shaded - Sheshe 11 Simian Mobile Disco & Roman Flügel - Hachinoko…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.