Customer Experience Through Automotive Technology w/ Chris Reed

AVL's Reimagine Mobility Podcast

We are joined by Chris Reed, Regional Senior Vice President, Research and Development, Nissan Americas. In this episode Chris discusses Nissan technology for all approach to their auto lineup and the task of balancing new technology with cost pressure.

Auto companies are changing the way they do business from a transactional relationship to an experience relationship. These global companies tackle cultural and regional differences and unique customer needs.

To accomplish this takes planning with speed in an uncertain environment with changing supply chains, regulatory environments, customer behavior and technological breakthroughs.

Companies are looking at the right balance of investing future time and effort in EV, Connected-Vehicle and autonomous technologies.

Chris Reed

Regional Senior Vice President, Research and Development, Nissan Americas

Chris Reed is regional senior vice president, Research and Development, Nissan

Americas. He was appointed to this position in April 2019. In this role, he is responsible for all vehicle engineering and development operations for Nissan Americas.

Previously, Reed was vice president, Platform and Technology Engineering, where he was responsible for Powertrain, Electrical, and Audio/IT engineering groups. He also served as the Overseas Chief Vehicle Engineer (OCVE) for Nissan LEAF, Murano and Pathfinder as well as the INFINITI QX60, at NTCNA.

Reed joined Nissan North America in 1988 as an entry-level engineer in the body design group. From 2011 to 2013, he worked in safety and then exterior/accessories while being OCVE of trucks. He also spent more than two years in Japan to help lead development on an all-new Nissan Murano. From 1999 to 2007, Reed was self-employed as a home builder and ran a small automotive parts supplier.

Reed holds a mechanical engineering degree from Virginia Tech.

About Nissan

Nissan is a global automotive manufacturer with more than 130,000 employees across 50+ countries working in automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.

Through its long-term vision, Nissan Ambition 2030, the company aims to empower mobility for a cleaner, safer and more inclusive world. Our rich history and achievements in electrification provide a deep foundation for us to build on.

www.NissanUSA.com

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